Given the importance of the Internet today, real estate portals have become a fundamental tool for real estate agencies, as it is an essential opportunity to reach more customers and users of the network. The numbers do not lie: according to Nielsen Online, more than 5 million people came ...

The reference real estate portals in Spain

Given the importance of the Internet today, real estate portals have become a fundamental tool for real estate agencies, as it is an essential opportunity to reach more customers and users of the network .

The numbers do not lie: according to Nielsen Online, more than 5 million people went to different real estate portals in the period of 1 year and that more than 250 million visits were generated in the last 5 years.

All this has led to a strong competition between real estate. It is increasingly necessary to resort to Internet positioning strategies to obtain better results, which has led agencies to increase their demand for the possibility of publishing their property portfolio efficiently and automatically and to promote collaboration with the main real estate portals with the aim of achieving greater diffusion.

THE MOST VISITED PORTALS

There are a series of outstanding portals that have gained a strong presence in Internet and that enjoy great popularity, offering a huge catalog of real estate for sale or rent, facilitating the search to the user. In some cases, they are not only at the service of companies, but also of private customers. These are some of them:

Fotocasa.es - http://www.fotocasa.es/

Idealista.com - https://www.idealista.com/

Tucasa.com - http://www. tucasa.com/

Yaencontré.com - http://www.yaencontre.com/

Pisos.com - http://www.pisos.com/

Enalquiler.com - http://www.enalquiler.com/

Expocasa.com - http://www.expocasa.com/

Inbound Real Estate Marketing

Inbound Marketing What is this? The Inbound MK or Inbound Marketing or even Attraction Mk with which it is often named is a new trend in digital marketing. As we read on the page of its creators, Brian Halligan and Dharmesh Shah, «HubSpot was founded in 2006 as a result of a ......

The intermediary makes the exchange...

The functions described in the previous postcards (1) about the role of the intermediary in real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them. See the first: The existence of the intermediary makes more ......

The legend of the Gordian knot

1 The origin of the Gordian knot. (1) In the city of Gordion, on the Anatolian peninsula, before Phrygia, in present day Turkey, there was once a king who died without offspring. To resolve the succession to the throne, the oracle of the temple was consulted, which indicated that they should crown the king, the first man ......

Top Mobile Apps to search floor

As with other sectors, the real estate sector has also had to adapt to the Internet era and what better way to turn to mobile applications to promote and display their products. Nowadays, a large part of the population uses the mobile phone to perform most searches, all ......