1 AMAT VICTORIA CURAM (Victory favors those who prepare) Victoria loves Preparation is an old Roman saying whose attribution or origin is scarce. And it is repeated in thousands of sites without reference to its author. However, in the excellent heraldic page blasón.es (1) is attributed to Gaius Valerio Cátulo (2): Non ......

The rental contracts that were formalized during the crisis come out of hibernation in a very different market. Five years ago, Law 4/2013 came into force, approving the new measures to make the rental market more flexible. The law modified several precepts of the LAU, among them ......

An approach to the inbound MK (INBMK) requires knowing the aspects involved in this activity, which, at least, will be these: a) Know the different types of marketing used in each of the areas mentioned above. (1) b) Understand what some have called the client's trip. c) Know the application and performance ......

When the salesperson answers an objection to the prospectus, he does so in certain circumstances, in order to achieve maximum efficiency in the treatment of the same. One of them requires knowing and applying well two propositions of contradictory appearance. The first is: Who gives value to the argument that exposes the commercial is the prospect ......