Given the strong competition that exists in the real estate sector, an agent must be well prepared. These are, in our opinion, five fundamental keys that a real estate agent should have: 1 GIVE A GOOD PRINTING We all know the phrase "the first impression is what counts". Well, there is always a trend ...

5 Keys to choose a real estate agent

Given the strong competition that exists in the real estate sector, an agent must be well prepared. These are, in our opinion, five fundamental keys that a real estate agent should have:

1 GIVE A GOOD PRINTING

We all know the phrase " the first impression is what counts ". Well, there is always a tendency to judge people by their appearance, but in this case we do not intend to think about this affirmation in a negative way: Recent studies assure that, when we meet a person, we tend to to create a first opinion and this comes from the instinct and is intrinsic to the human being from its existence as a measure of survival. A good impression is synonymous with trust .

But this is not limited to having a good presence, it is also necessary to give a good deal and show interest in the client (for example, be available by phone and/or email at the stipulated time, etc.).

2 PROFESSIONALISM

Work The agent is not limited to just show homes, it is much more. A real estate agent must have a professional accreditation, experience and a work office open to the public for their attention.

Must possess sufficient knowledge and market studies to assess a property and be able to establish the more appropriate price.

In addition, you must ensure the real interests of the client . Your work methodology should be transparent and if you have a good letter of recommendation it is a great point in favor.

3 ECONOMY

A real estate agent must inform from the outset about their fees clarifying what type of percentage will be charged to perform the requested management. And these are depending on the work to be done.

4 NEGOTIATION CAPACITY AND STRATEGIES.

Negotiation capacity is one of the main characteristics that must be have a real estate agent, but also, this must be accompanied by the ability to make a marketing plan for each client.

A good agent applies marketing tools as the > home Staging or the social networks and know how to make the most of what they offer.

5 COMMITMENT

The real estate agent must carry out a series of promotional actions and commit to having the house exposed to as many people as possible (using portals, etc.) in order to get the maximum number of potential customers. An agent must become an important ally of the client.

Never Complain, by Baltasar Gracián

Aphorism 129 Never complain. «The complaint always brings discredit. More serves as an example of daring to passion than of comfort to compassion. It opens the way to those who hear it for the same, and it is the news of the grievance of the first apology of the second. They give some foot with their complaints of past offenses ......

Real estate marketing video

A short time ago we talked about the advantages of creating a real estate Youtube channel. One of the tips that was discussed was that the channel could be opened by publishing a trailer or advertisement of the company itself. However, this is only the beginning. The next step is to keep the channel active and get it out ......

Social networks for real estate: Se...

Beware of accidentally placing confidential information of the agency! You always have to maintain some levels of privacy. Keep in mind that the networks of companies must be public in order to have greater diffusion, so we must be very careful with the information we provide. Also, networks offer privacy options ......

The Art of letting yourself be

On the Art of letting be (to stop doing), Baltasar Gracián indicates to us: Aphorism 138 of Baltasar Gracián (1) - «And more when more common the sea revolts, or the familiar one. There are whirlwinds in human dealings, tempests of will; then it is sanity to retire to the safe harbor of the ford. Many times the evils worsen with ......