The volume of investment in the real estate market in Spain in 2017 amounted to 45% and has exceeded the figures of acquisitions prior to the crisis in the sector. According to the data provided by the real estate consultant JJL, the investment figure reached 13,990 million euros in our country last year, ...

The investment in the real estate market in Spain marks a historical record in 2017

The volume of investment in the real estate market in Spain in 2017 rose to 45% and has exceeded the figures of acquisitions prior to the crisis in the sector.

According to the data provided by the real estate consultant JJL, the investment figure reached 13.990 million euros in our country last year, assuming this amount a historical record. The company points out that in 2017 "there have been very large investments in sectors such as residential or alternative investments where capital did not enter before. There have been very important land transactions, for example, from Neinor, Vía Célere or Metrovacesa. " "Money is still cheap in Europe and real estate is a very attractive alternative."

Making a brief comparison, the investment volume we refer to (offices, retail, hotels, hotels, logistics, residential and alternative investments) was almost 8,000 million euros in 2006 and was declining until 2009, when a notable collapse was recorded and the figure dropped to just over 2,000 million euros. After some ups and downs, in 2014 it exceeded 7,000 million euros and experienced an increase until 2016, when the investment was at 9,620 million euros. In 2017, there was a significant increase of 45% to reach 13,990 million euros.

CBRE capital market director, Mikel Marco-Gardoqui, believes that " figures up to levels historical figures are a reflection of the growing interest and confidence of investors in our market ".

By type

The large increase in the percentage it owes above all to the hotel sector, which reached 3,875 million, with an increase of 75%, being the most important operation the acquisition of 14 assets by Blackstone for 630 million.

Likewise, the retail (which includes shopping centers and stores) had a lot to do with the growth in investment with an increase of 31% to 3,900 million, due to the good evolution of consumption . In 2016 there was the record sale operation of Diagonal Mar, for 495 million and the purchase of the Madrid Xanadú shopping center by Intu for 530 million was one of the major transactions of the year in 2017.

residential segment (transactions of land and complete buildings), experienced a rise of 160%, to 2,082 million.

Investment in alternative assets it went up 1,052% to 561 million, mainly due to the purchase of resa university residences.

Only in the case of offices the investment is somewhat lower than in 2016 and 2015. The investment reached 2,210 million, 20% less, but it is still one of the highest in recent years.

As with other sectors, the real estate sector has also had to adapt to the Internet era and what better way to turn to mobile applications to promote and display their products. Nowadays, a large part of the population uses the mobile phone to perform most searches, all ......

When the salesperson answers an objection to the prospectus, he does so in certain circumstances, in order to achieve maximum efficiency in the treatment of the same. One of them requires knowing and applying well two propositions of contradictory appearance. The first is: Who gives value to the argument that exposes the commercial is the prospect ......

The best process ... In the previous postcard we said that there were two generic ways to overcome the objection Others charge me less. The first was to have a system for selling our recruitment services, superior to that of the competition; and the second, to introduce into the communication process, a difference not strictly real estate, that would achieve ......

The functions described in the previous postcards (1) about the role of the intermediary in real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them. See the first: The existence of the intermediary makes more ......