The functions described in the previous postcards (1) about the role of the intermediary in real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them. See the first: The existence of the intermediary makes more ...

The intermediary makes the exchange process more efficient

The functions described in the previous postcards (1) about the role of the intermediary in the real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them.

See the first: The existence of the intermediary makes m The exchange process is more effective.

This thesis points out that with Our intervention produces an obvious management savings for all the participants of this intermediation game. See the following figure:

Without intermediaries, in the type of channel called direct, the five interested parties in the example will have to visit each and every one of the properties within their reach -4 in the example- . Therefore the number of visits to the good will be equal to 4 × 5.

On the other hand, in the indirect channels, when the agency speaks with its potential clients -5 in the example- it will not propose four visits with each one of them to his buildings -4 in the example-, and therefore he will not make 20 visits, but he will only realize those that are necessary. That is, only those that suit the demands of potential clients. He will not teach 1-bedroom homes to anyone who comes looking for one of four, for example. Maybe some property of the five remains unvisited because it does not obey the request of any of the five interested or what is the same as there is an interested with which we can not visit any of the available properties. Thus, the number of transactions is lower in indirect channels than in direct ones. The broker thus introduces efficiency in the purchase process.

And, in addition, introduces efficiency. Because, as can be seen in the lower part of the infographic, a single property can receive the visit of more than one interested party (up to five in the example) and also, that more than one property can receive the visit of only one of those .

Thus, in our sector, the filtering tasks of the agency's prospects allow us to improve the efficiency and effectiveness of the relationship, reducing the result of possible contacts to only those with the highest correlation with the success of the operation we estimate. Saving in the process steps (visits) that would be useless if they were raised.

This is one of the most important values ​​that the agency contributes to the sales process.

I say goodbye. Follow with Health!

Miguel Villarroya Martín/February 3, 2016/Madrid. Spain/PrP.005/ventasgrandes.net

Notes:

(1) LAMBIN, J.J. and PEETERS, R. (1977) Strategic Marketing. This graphic has had a happy expression and in similar ways it is distributed in many marketing books, but the authors are these. We have only made it visually more attractive ... and we have applied it to the real estate sector.

(2) See the previous postcards of this series:

  • The criticism of the intermediary.
  • The general justification of the intermediary.
  • Functions of the broker in the Collection.
  • Functions of the broker in the Sale.

(3) The face that we used to create the image of this postcard belongs to the extraordinary German designer GERALD and was on PIXABAY.COM under the CC0 Public Domain label. The house is by the Dutch illustrator RdeVries and is hosted on OpenClipart under the CC0 Public Domain label. We thank all of them for their courtesy in allowing us to use them.

Social networks for real estate: Tw...

Currently, Twitter reaches a volume of users exceeding five hundred million. Twitter is a bidirectional communication platform with the nature of a social network that limits its messages to 280 characters, which means that short and direct messages (or announcements) must be built, a feature highly valued in advertising due to the impact of a communication of these ......

The best process to rebut Others ch...

The best process ... In the previous postcard we said that there were two generic ways to overcome the objection Others charge me less. The first was to have a system for selling our recruitment services, superior to that of the competition; and the second, to introduce into the communication process, a difference not strictly real estate, that would achieve ......

Concertation of real estate sales i...

1 The agreement and confirmation of real estate sales interviews We have previously indicated that three stages can be distinguished in real estate sales. For the first, which belongs to the world of marketing, the agency gets prospects. In the second, we develop the relationship with potential clients until they either become real clients or ......

The prices of the rents diminish th...

The interest in renting a home for young people has fallen drastically since last year. Among young people aged 18 to 34 there is a decrease of 9 points that goes up to 14 when we talk about young people from 18 to 24. The rise in rental prices is the main problem that makes ......