After what has happened in the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because a great distrust has been created. Agencies and agents can do something about it to transmit security. ...

Real estate transparency and its keys

After experiencing the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because it has created a great distrust.

Both agencies and agents can do something about it to convey security. Among these measures are, above all, always act with sincerity and show the agency . Let's see what they are:

SINCERITY

Real estate transparency is nothing more than "telling the truth" in the process of deal. That is, offer information without hiding part of it or that is confusing. This way the information that is transmitted must be agglomerated (the information that is not understood raises suspicions), reliable (come from a trusted source), comparable (must have parameters that are compared to official criteria) and accessible (who sells and who buys may have direct contact.) No one can be a representative of one of the parties.

Clear and truthful information is the first pillar to create security and confidence.

SHOW THE AGENCY

Power Accessing information about the company is another very important value. Nowadays, a good resource to create closeness to the customer is to show the company's happiness through the internet. It is already essential to have a web page that defines the company well, that describes it and provides us with its location and contact information. If the portal is also supported by social networks of the company itself, updated, where the option of interacting with the client is given, this feeling of closeness will increase.

But also of these two keys, we will analyze others focused more deeply on why the mistrust occurred and the measures that are being taken to be restored:

Some experts have pronounced on this issue in a forceful way. For example, Carlos Ferrer-Bonsoms, director of residential banks and savings banks of the real estate consultant Jones Lang Lasalle, recognizes that, with regard to the licenses and soil requalification , " There were 'struggles' 'between town councils in the development of their soils, seeking to increase the population in an excessive way, a form little in agreement with the normal growth of the same, and sometimes against or to the detriment of nearby municipalities " in order to increase the construction projects given the rise in the price of housing.

On the Art of letting be (to stop doing), Baltasar Gracián indicates to us: Aphorism 138 of Baltasar Gracián (1) - «And more when more common the sea revolts, or the familiar one. There are whirlwinds in human dealings, tempests of will; then it is sanity to retire to the safe harbor of the ford. Many times the evils worsen with ......

We finished the previous postcard saying that it was not sensible or effective or economical to accept any feedback that reached our doors and that, precisely, we had a resource-the feedback filter-so that only the pertinent information for us enters our System. a) You have to capture (many) real estate per month! By cooo ... nter ......

YouTube has become one of the most important social networks, since the possibility of incorporating promotional videos is unlimited and it is also a trend that more and more professionals are turning to. The real estate sector should not be left behind. Having your own Youtube channel opens infinite possibilities when it comes to ......

The best process ... In the previous postcard we said that there were two generic ways to overcome the objection Others charge me less. The first was to have a system for selling our recruitment services, superior to that of the competition; and the second, to introduce into the communication process, a difference not strictly real estate, that would achieve ......