After what has happened in the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because a great distrust has been created. Agencies and agents can do something about it to transmit security. ...

Real estate transparency and its keys

After experiencing the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because it has created a great distrust.

Both agencies and agents can do something about it to convey security. Among these measures are, above all, always act with sincerity and show the agency . Let's see what they are:

SINCERITY

Real estate transparency is nothing more than "telling the truth" in the process of deal. That is, offer information without hiding part of it or that is confusing. This way the information that is transmitted must be agglomerated (the information that is not understood raises suspicions), reliable (come from a trusted source), comparable (must have parameters that are compared to official criteria) and accessible (who sells and who buys may have direct contact.) No one can be a representative of one of the parties.

Clear and truthful information is the first pillar to create security and confidence.

SHOW THE AGENCY

Power Accessing information about the company is another very important value. Nowadays, a good resource to create closeness to the customer is to show the company's happiness through the internet. It is already essential to have a web page that defines the company well, that describes it and provides us with its location and contact information. If the portal is also supported by social networks of the company itself, updated, where the option of interacting with the client is given, this feeling of closeness will increase.

But also of these two keys, we will analyze others focused more deeply on why the mistrust occurred and the measures that are being taken to be restored:

Some experts have pronounced on this issue in a forceful way. For example, Carlos Ferrer-Bonsoms, director of residential banks and savings banks of the real estate consultant Jones Lang Lasalle, recognizes that, with regard to the licenses and soil requalification , " There were 'struggles' 'between town councils in the development of their soils, seeking to increase the population in an excessive way, a form little in agreement with the normal growth of the same, and sometimes against or to the detriment of nearby municipalities " in order to increase the construction projects given the rise in the price of housing.

The intermediary makes the exchange...

The functions described in the previous postcards (1) about the role of the intermediary in real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them. See the first: The existence of the intermediary makes more ......

Victory loves preparation

1 AMAT VICTORIA CURAM (Victory favors those who prepare) Victoria loves Preparation is an old Roman saying whose attribution or origin is scarce. And it is repeated in thousands of sites without reference to its author. However, in the excellent heraldic page blasón.es (1) is attributed to Gaius Valerio Cátulo (2): Non ......

What is it for the agency, a real e...

It often happens that in our business we usually call clients -with absolute self-confidence- who, really, is not. How! ... That we do not know how to call our "clients? That's. Let's see it Meaning of client. If we consult the dictionaries of common use, we will find that per client is understood, in its main meaning, as the person who ......

Tourist homes, increasingly demande...

The rental of tourist homes has increased by 25% in the last two years. According to the IV Barometer of Vacation Rental in Spain of HomeAway 2017, the demand for tourist housing has increased significantly in the last two years (2016-2017). This type of housing has been rented by more than 22 million ......