After what has happened in the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because a great distrust has been created. Agencies and agents can do something about it to transmit security. ...

Real estate transparency and its keys

After experiencing the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because it has created a great distrust.

Both agencies and agents can do something about it to convey security. Among these measures are, above all, always act with sincerity and show the agency . Let's see what they are:

SINCERITY

Real estate transparency is nothing more than "telling the truth" in the process of deal. That is, offer information without hiding part of it or that is confusing. This way the information that is transmitted must be agglomerated (the information that is not understood raises suspicions), reliable (come from a trusted source), comparable (must have parameters that are compared to official criteria) and accessible (who sells and who buys may have direct contact.) No one can be a representative of one of the parties.

Clear and truthful information is the first pillar to create security and confidence.

SHOW THE AGENCY

Power Accessing information about the company is another very important value. Nowadays, a good resource to create closeness to the customer is to show the company's happiness through the internet. It is already essential to have a web page that defines the company well, that describes it and provides us with its location and contact information. If the portal is also supported by social networks of the company itself, updated, where the option of interacting with the client is given, this feeling of closeness will increase.

But also of these two keys, we will analyze others focused more deeply on why the mistrust occurred and the measures that are being taken to be restored:

Some experts have pronounced on this issue in a forceful way. For example, Carlos Ferrer-Bonsoms, director of residential banks and savings banks of the real estate consultant Jones Lang Lasalle, recognizes that, with regard to the licenses and soil requalification , " There were 'struggles' 'between town councils in the development of their soils, seeking to increase the population in an excessive way, a form little in agreement with the normal growth of the same, and sometimes against or to the detriment of nearby municipalities " in order to increase the construction projects given the rise in the price of housing.

The express eviction law against sq...

Last April, the Congressional Justice Commission approved the proposed PDeCAT law that modifies the Civil Procedure Law in order to speed up the end of illegal housing squatting. One of the priorities is to recover the squatted house within a maximum period of 20 days ......

The Government proposes an increase...

The new Government is considering extending the duration of rental contracts from 3 to 5 years and increasing tax deductions for tenants and owners. In recent months, there are many problems arising from rent in large cities due to high prices and the emergence of tourist rentals. ......

Investment in housing will end 2017...

According to the Bank of Spain, in its last quarterly report on the economy of the country, housing investment will close 2017 above 4.5% GDP, an index similar to the average of the countries of the Spanish environment "and that is very far of 12% registered in 2007 ". On the other hand, the entity states that ......

Results of sales interviews

1 The results of the real estate sales interviews The results of a personal sales interview depend on the type of interview in which we are. Only in the final, its purpose is closure. In the rest, at the end, the commercial must move effectively towards the final success of the closing of the ......