It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training. In it we emphasize the importance of improving the photographs of the buildings. There is a concept called "sensory marketing" that companies use in order to be original and ...

Real Estate Photography Guide

It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training.

In it we emphasize the importance of improving the photographs of the buildings.

There is a concept called " sensory marketing " that companies use in order to be original and stand out from the competition. The main objective is that the customer acquires a good memory about a product through the study of different factors and how they influence our senses.

In this framework, the image charges a fundamental role, since the 90% of the information that our brain perceives is visual , hence the importance of making good property photographs.

That's why we must pursue two fundamental concepts: the efficient use of the power of the image in the advertising plane and the creation of quality photographs that stand out from the thousands of images that the competition shows us.

Let us also remember the existence of sayings of the type " A picture is worth a thousand words " or " It is eaten by the eyes ". In this manual we will see the keys to make photographs of correct and attractive properties so that they have a good effect on the visual perception of the target audience and are able to attract potential buyers with a good first impression.

Some good photographs will differentiate your agency and give you more professionalism.

You will also find numerous visual examples that illustrate the main concepts.

Guidelines for saving energy at hom...

Both at the level of saving for the family and to take care of the environment, energy saving is a fundamental concept. For these reasons, we must all be aware of responsible consumption. Here are some ideas to save energy in our homes. Content1 Electricity2 Lighting3 Appliances4 Air conditioning and heating5 Temperature and Insulation6 ......

Use taxation to boost the rental ma...

The Council of Economists believes that tax benefits can help boost investment in housing for rent. The body specialized in tax advice of the General Council of Economists of Spain (REAF) presented a report on the Declaration of Income and Equity last April. In that document, they analyzed the ......

Are there still old rent rentals?

In Spain there are still rents of so-called old-rent housing, governed by past social policies that were applied at the end of the 50s to favor access to housing in times of need....

Top Mobile Apps to search floor

As with other sectors, the real estate sector has also had to adapt to the Internet era and what better way to turn to mobile applications to promote and display their products. Nowadays, a large part of the population uses the mobile phone to perform most searches, all ......