It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training. In it we emphasize the importance of improving the photographs of the buildings. There is a concept called "sensory marketing" that companies use in order to be original and ...

Real Estate Photography Guide

It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training.

In it we emphasize the importance of improving the photographs of the buildings.

There is a concept called " sensory marketing " that companies use in order to be original and stand out from the competition. The main objective is that the customer acquires a good memory about a product through the study of different factors and how they influence our senses.

In this framework, the image charges a fundamental role, since the 90% of the information that our brain perceives is visual , hence the importance of making good property photographs.

That's why we must pursue two fundamental concepts: the efficient use of the power of the image in the advertising plane and the creation of quality photographs that stand out from the thousands of images that the competition shows us.

Let us also remember the existence of sayings of the type " A picture is worth a thousand words " or " It is eaten by the eyes ". In this manual we will see the keys to make photographs of correct and attractive properties so that they have a good effect on the visual perception of the target audience and are able to attract potential buyers with a good first impression.

Some good photographs will differentiate your agency and give you more professionalism.

You will also find numerous visual examples that illustrate the main concepts.

It often happens that in our business we usually call clients -with absolute self-confidence- who, really, is not. How! ... That we do not know how to call our "clients? That's. Let's see it Meaning of client. If we consult the dictionaries of common use, we will find that per client is understood, in its main meaning, as the person who ......

A short time ago we talked about the advantages of creating a real estate Youtube channel. One of the tips that was discussed was that the channel could be opened by publishing a trailer or advertisement of the company itself. However, this is only the beginning. The next step is to keep the channel active and get it out ......

According to the Bank of Spain, in its last quarterly report on the economy of the country, housing investment will close 2017 above 4.5% GDP, an index similar to the average of the countries of the Spanish environment "and that is very far of 12% registered in 2007 ". On the other hand, the entity states that ......

This time we will comment on a ruling that rejects the demand of a real estate agent against the owner who sold a property to a final buyer who had not been presented to the owner by the agency, but who turned out to be the boyfriend of the person who went to the real estate to know and talk about the property. ......