It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training. In it we emphasize the importance of improving the photographs of the buildings. There is a concept called "sensory marketing" that companies use in order to be original and ...

Real Estate Photography Guide

It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training.

In it we emphasize the importance of improving the photographs of the buildings.

There is a concept called " sensory marketing " that companies use in order to be original and stand out from the competition. The main objective is that the customer acquires a good memory about a product through the study of different factors and how they influence our senses.

In this framework, the image charges a fundamental role, since the 90% of the information that our brain perceives is visual , hence the importance of making good property photographs.

That's why we must pursue two fundamental concepts: the efficient use of the power of the image in the advertising plane and the creation of quality photographs that stand out from the thousands of images that the competition shows us.

Let us also remember the existence of sayings of the type " A picture is worth a thousand words " or " It is eaten by the eyes ". In this manual we will see the keys to make photographs of correct and attractive properties so that they have a good effect on the visual perception of the target audience and are able to attract potential buyers with a good first impression.

Some good photographs will differentiate your agency and give you more professionalism.

You will also find numerous visual examples that illustrate the main concepts.

To get well in the subjects, to tak...

(Picture of Baltasar Gracián found in Graus (Huesca) Spain). Aphorism 136 Be well in the matters, take the pulse then to the businesses "Go many or by the branches of a useless reasoning, or by the leaves of a tired verbosity, without running into the substance of the case. They do a hundred laps around a point, getting tired and ......

Social networks for real estate: Se...

Beware of accidentally placing confidential information of the agency! You always have to maintain some levels of privacy. Keep in mind that the networks of companies must be public in order to have greater diffusion, so we must be very careful with the information we provide. Also, networks offer privacy options ......

As of 2017, all websites must have...

SSL Certificates Secure and trusted pages SSL certificates are necessary for any website that handles confidential information, as it will guarantee the security of data transmission when encrypted. What are SSL certificates and what is their function SSL is the acronym of the abbreviations in English «Secure Socket Layer» (or ......

Reforms: Revaluation of a home

Real estate is losing value as time passes, which is a great inconvenience for the owner who wants to sell the house. However, there is the possibility of making reforms so that the property is revalued. And if, with these arrangements, insulation and energy efficiency are improved, the investment ......