It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training. In it we emphasize the importance of improving the photographs of the buildings. There is a concept called "sensory marketing" that companies use in order to be original and ...

Real Estate Photography Guide

It is already available in our section of Ebooks in free download our Guide of Real Estate Photography, realized with the collaboration of Inmopc and Your Real Estate Training.

In it we emphasize the importance of improving the photographs of the buildings.

There is a concept called " sensory marketing " that companies use in order to be original and stand out from the competition. The main objective is that the customer acquires a good memory about a product through the study of different factors and how they influence our senses.

In this framework, the image charges a fundamental role, since the 90% of the information that our brain perceives is visual , hence the importance of making good property photographs.

That's why we must pursue two fundamental concepts: the efficient use of the power of the image in the advertising plane and the creation of quality photographs that stand out from the thousands of images that the competition shows us.

Let us also remember the existence of sayings of the type " A picture is worth a thousand words " or " It is eaten by the eyes ". In this manual we will see the keys to make photographs of correct and attractive properties so that they have a good effect on the visual perception of the target audience and are able to attract potential buyers with a good first impression.

Some good photographs will differentiate your agency and give you more professionalism.

You will also find numerous visual examples that illustrate the main concepts.

To get well in the subjects, to tak...

(Picture of Baltasar Gracián found in Graus (Huesca) Spain). Aphorism 136 Be well in the matters, take the pulse then to the businesses "Go many or by the branches of a useless reasoning, or by the leaves of a tired verbosity, without running into the substance of the case. They do a hundred laps around a point, getting tired and ......

The Arrows of Isabel La Católica

In the previous postcard I told you about Gordio's Knot and the two roads before the problems that arise: untie and/or cut. And incidentally brought one of his influences: the reference to this old story about Alexander the Great, on the coat of arms of the Catholic Kings, specifically, the ......

Social networks for real estate: Or...

A good organization is the key to success. Creating only social profiles is not enough for a Social Media plan. In order for our effort in social networks to be fruitful, we must organize our work based on the objectives we seek and from that we will decide with which social networks to work and what ......

The necessary regulation of the rea...

Content1 At the request of professionals in the sector, Andalusia modifies the rules governing management and real estate brokerage.2 Creation of public registry 3 The denomination of real estate agency or real estate agent4 Obligations of agents and agencies5 Sanctions6 Related news At the request of professionals of the sector, Andalusia modifies the norms that ......