Like any other marketing action, Social Networks must be measured, using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI. What do we monitor? On the one hand, our own profiles of social networks and actions carried out, numbers of followers, evolution of the same. And on the other discover ...

Social networks for real estate: Measurement of networks

Like any other marketing action, Social Networks must measure , using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI.

What do we monitor?

On the one hand our own social media profiles and actions taken, numbers of followers, evolution of the same. And on the other hand, discover what s e say and think in other network profiles of our company, our services and also about direct competition.

Contingency plan

You have to be prepared for everything, and that includes the negative comments of our brand, for whatever reason. You have to have a contingency plan, to know how to react in time to this type of situation, simulating probable problematic situations and the procedures to perform.

Tools for the analysis of Social Networks

On the internet we will find dozens of options both for payment and free, depending on the level of information that is required.

The main tools we use They are:

1. Insertion Contents:

  • Hootsuite: It is one of the best free tools and covers the main networks. It has good weekly analysis and workflow control.

2. Conversation Tracking:

  • SamePoint: Search conversations on a particular topic or word.
  • Omgili: Search consumer conversations in social environments.

3. "Noise" on the Internet (Buzz):

  • SocialMention: Allows you to see searches in real time on the networks and tells us the most popular and trends .
  • HowSociable: Learn about brand/company visibility on the Internet.
  • Addoctomatic: Analyze brand conversations in the networks.
  • WhosTalkin: Discover what they say about the brand or products on social channels.
  • SocialMeter: Study the importance of a social media website.

4. Web Traffic:

  • GoogleAnalytics: Free web traffic monitoring tool.

5. Multimedia:

  • Google Advance vines: Locate videos related to the brand and/or product.

As we can see Thanks to these tools, we can obtain different types of results in terms of the work we are doing in the networks and the main trends to focus our efforts on improving some points of our strategy.

17.4% of Spaniards seek, rent or buy a new home to become independent of the family home. Almost half of searches for a home occur in parallel with family changes: with the birth of new children, after death, divorce or the independence of the youngest. Madrid, July 30 ......

The regulation of the real estate sector was a pending issue for more than a decade and the Official College of Real Estate Agents has been working since then to make this a reality, for the benefit of Andalusian consumers. It has already been commented on multiple occasions that "The biggest investment that a ......

The bank has rejected 60% of the claims it has received in terms of land clauses in the first quarter of this year, affecting almost half a million claimants (around 463,000 customers with more than 2,000 million). Although the bank has insisted that many of the claims do not ......

A good organization is the key to success. Creating only social profiles is not enough for a Social Media plan. In order for our effort in social networks to be fruitful, we must organize our work based on the objectives we seek and from that we will decide with which social networks to work and what ......