Like any other marketing action, Social Networks must be measured, using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI. What do we monitor? On the one hand, our own profiles of social networks and actions carried out, numbers of followers, evolution of the same. And on the other discover ...

Social networks for real estate: Measurement of networks

Like any other marketing action, Social Networks must measure , using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI.

What do we monitor?

On the one hand our own social media profiles and actions taken, numbers of followers, evolution of the same. And on the other hand, discover what s e say and think in other network profiles of our company, our services and also about direct competition.

Contingency plan

You have to be prepared for everything, and that includes the negative comments of our brand, for whatever reason. You have to have a contingency plan, to know how to react in time to this type of situation, simulating probable problematic situations and the procedures to perform.

Tools for the analysis of Social Networks

On the internet we will find dozens of options both for payment and free, depending on the level of information that is required.

The main tools we use They are:

1. Insertion Contents:

  • Hootsuite: It is one of the best free tools and covers the main networks. It has good weekly analysis and workflow control.

2. Conversation Tracking:

  • SamePoint: Search conversations on a particular topic or word.
  • Omgili: Search consumer conversations in social environments.

3. "Noise" on the Internet (Buzz):

  • SocialMention: Allows you to see searches in real time on the networks and tells us the most popular and trends .
  • HowSociable: Learn about brand/company visibility on the Internet.
  • Addoctomatic: Analyze brand conversations in the networks.
  • WhosTalkin: Discover what they say about the brand or products on social channels.
  • SocialMeter: Study the importance of a social media website.

4. Web Traffic:

  • GoogleAnalytics: Free web traffic monitoring tool.

5. Multimedia:

  • Google Advance vines: Locate videos related to the brand and/or product.

As we can see Thanks to these tools, we can obtain different types of results in terms of the work we are doing in the networks and the main trends to focus our efforts on improving some points of our strategy.

How to use the secret client resour...

How to use the resource: the secret client. In this postcard we will explain an artisan way of doing it and then we will direct you to specialized companies that will do it with greater efficiency. These are the two paths that we talked about in the previous postcard. 5.1 Again at the beginning: Have you detected ...? That his ......

Social networks for real estate: Ca...

The success of the presence in social networks is directly proportional to the number of followers you have, as they will be the means to spread your messages and keep growing in followers. Content1 Professional and updated networks2 Capture your clients in the office3 Traditional advertising4 Advertising ads5 Where do I advertise? Professional networks and ......

More than 4,000 properties sold by...

Banks continue to reduce their real estate portfolio thanks to foreign investors. Unicaja Banco has informed the CNMV (National Securities Market Commission) of the transfer of 75% of two holding companies of real estate assets to the Norwegian firm Axactor, which translates into a total of more than 4,000 properties. Of …...

To get well in the subjects, to tak...

(Picture of Baltasar Gracián found in Graus (Huesca) Spain). Aphorism 136 Be well in the matters, take the pulse then to the businesses "Go many or by the branches of a useless reasoning, or by the leaves of a tired verbosity, without running into the substance of the case. They do a hundred laps around a point, getting tired and ......