The rental of tourist homes has increased by 25% in the last two years .
According to the IV Barometer of Holiday Rental in Spain HomeAway 2017, the demand for tourist housing has increased significantly in the last two years (2016-2017). This type of housing has been rented by more than 22 million people, assuming an increase of 25% compared to 2015-2014.
Currently you prefer to travel more times, but for less time . The study shows that the number of trips made in 2016-2017 per tourist housing user was greater (6.4) than that of hotel users (5.7). Travelers who opted for both types of accommodation make a greater number of trips (7) than those who stay only in hotels (5) or tourist accommodation (3,7).
Those who stay exclusively in a tourist home, they contract a greater number of nights (5.5 nights) than those who stay in a hotel (3.3) and it is the holiday home users who opt for a longer duration of the stay (6.4).
Depending on the number of people staying , we have up to 4.1 guests staying in a tourist home compared to 2, 8 the hotels. Travelers who only use a tourist house amount to 4.4.
Half of users of tourist homes are families (51%), followed by couples (28%) and groups of friends (19%).
In the case of hotels, the most common customers are couples (52%) and families (33%).
The scale estimates that the average expenditure generated by the users of a tourist home during your entire stay is € 2,436 (€ 533 for the rental of accommodation and the rest to expenses related to the stay), compared to € 1,339 for those staying at the hotel (of which € 417) expenses are for accommodation and € 923, other expenses).
These data present a nominal increase in the total expenditure of the last two years of 2% in the case of tourist housing and a decrease of 2% in hotels.
On the other hand, the increase in spending in purchases and consumptions it supposed a significant economic impact in the surroundings of the houses (restaurants, bars, commerce, etc.).
The two fundamental factors that the user keeps looking for when they opt for a distance are the price and the location .
As a novelty in 2017, the users of tourist housing are more permissive with the location than those who stay in hotels, which give more importance to the distance and to the time that is destined to reach the main points of interest.
After their stay, the users of homes have to recommend the accommodation in greater measure than the users of the hotels and the users who opt for both types of accommodation publish a greater number of opinions on the internet in 2017 than in 2015.
Finally, according to Juan Carlos Fernández, General Director of HomeAway for Southern Europe, "
and that more and more Spaniards are betting on this type of accommodation because of its quality and because it adapts to their needs current ". And he adds that " In addition , the holiday rental is totally complementary to the hotel offer since the majority of Spaniards combine both typologies in their leisure trips > ".A good organization is the key to success. Creating only social profiles is not enough for a Social Media plan. In order for our effort in social networks to be fruitful, we must organize our work based on the objectives we seek and from that we will decide with which social networks to work and what ......
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