The real estate online burst into the sector at a thunderous pace making competition to traditional real estate. And it is that, the changes that come from the hand of technological advances are inevitable. This has also happened in other sectors, in which digital platforms are having a strong demand from the ...

The real estate online: a significant competition for traditional real estate

Real estate online burst into the sector at a thunderous pace making competition with traditional real estate.

And that is because the changes that come with technological advances are inevitable. This has also happened in other sectors, in which digital platforms are having a strong demand from customers (taxi sector, hotelier, travel agencies ...), affecting workers in more traditional activities. Undoubtedly, digital platforms offer services at a much lower price .

The end of digital real estate is the same as traditional real estate: search for real estate and buyers, although they do it online . Currently we can find numerous agencies that work only online . Among them: Lemonkey, Cliventa or Housell. In order to get an idea of ​​the competition, it has been calculated that in the United Kingdom, digital companies cover 5% of the market and that this figure can be tripled within 3 years.

According to Ignacio Martínez-Avial , (CEO of Corporate Business Development of Aguirre Newman and head of the new Aguirre Newman Digital division), these real estate companies "have come to stay" and cover a market group "that does not need face-to-face advice".

Real estate marketing video

A short time ago we talked about the advantages of creating a real estate Youtube channel. One of the tips that was discussed was that the channel could be opened by publishing a trailer or advertisement of the company itself. However, this is only the beginning. The next step is to keep the channel active and get it out ......

The reference real estate portals i...

Given the importance of the Internet today, real estate portals have become a fundamental tool for real estate agencies, as it is an essential opportunity to reach more customers and users of the network. The numbers do not lie: according to Nielsen Online, more than 5 million people came ......

A-Z Guide to hire your Reformation...

This is a complete guide prepared by Reformas CRP addressed to owners in which these points are addressed: How to decide the type of reform you need How to know if a house has potential (before buying it) How to manage the budget Ways to save while maintaining quality How to improve the distribution Pros and cons of ......

Investment in housing will end 2017...

According to the Bank of Spain, in its last quarterly report on the economy of the country, housing investment will close 2017 above 4.5% GDP, an index similar to the average of the countries of the Spanish environment "and that is very far of 12% registered in 2007 ". On the other hand, the entity states that ......