The real estate online burst into the sector at a thunderous pace making competition to traditional real estate. And it is that, the changes that come from the hand of technological advances are inevitable. This has also happened in other sectors, in which digital platforms are having a strong demand from the ...

The real estate online: a significant competition for traditional real estate

Real estate online burst into the sector at a thunderous pace making competition with traditional real estate.

And that is because the changes that come with technological advances are inevitable. This has also happened in other sectors, in which digital platforms are having a strong demand from customers (taxi sector, hotelier, travel agencies ...), affecting workers in more traditional activities. Undoubtedly, digital platforms offer services at a much lower price .

The end of digital real estate is the same as traditional real estate: search for real estate and buyers, although they do it online . Currently we can find numerous agencies that work only online . Among them: Lemonkey, Cliventa or Housell. In order to get an idea of ​​the competition, it has been calculated that in the United Kingdom, digital companies cover 5% of the market and that this figure can be tripled within 3 years.

According to Ignacio Martínez-Avial , (CEO of Corporate Business Development of Aguirre Newman and head of the new Aguirre Newman Digital division), these real estate companies "have come to stay" and cover a market group "that does not need face-to-face advice".

We have already said that Inbound Marketing emerged to bridge the gap between people's buying desires and attempts by companies to try to sell them. "HubSpot was founded in 2006 as a result of a simple observation: people had changed their way to live, work, buy and consume, but companies ......

The volume of investment in the real estate market in Spain in 2017 amounted to 45% and has exceeded the figures of acquisitions prior to the crisis in the sector. According to the data provided by the real estate consultant JJL, the investment figure reached 13,990 million euros in our country last year, ......

A short time ago we talked about the advantages of creating a real estate Youtube channel. One of the tips that was discussed was that the channel could be opened by publishing a trailer or advertisement of the company itself. However, this is only the beginning. The next step is to keep the channel active and get it out ......

There is an increase in transactions and prices in the homes that are located in the periphery and the suburbs, while the supply in the center of the cities remains stable. The average investment planned for the purchase is € 217,995, while the average price for the sale is ......