Beware of accidentally placing confidential information of the agency! You always have to maintain some levels of privacy. Keep in mind that the networks of companies must be public in order to have greater diffusion, so we must be very careful with the information we provide. Also, networks offer privacy options ...

Social networks for real estate: Security

Beware of accidentally placing confidential information of the agency! You always have to maintain some levels of privacy. Keep in mind that the networks of companies should be public to have greater diffusion, so we must be very careful with the information we provide.

Likewise, the Networks offer privacy options so that only a limited audience can see the contents. But these limitations may be more interesting in a personal profile than in an agency.

We recommend:

  • Set the levels of Privacy: To control what followers see.
  • Control your contact list. Do not accept as a follower to everyone, classify them, avoid "rare companies" or "trolls"
  • Prudence with content: Avoid personal data, pictures of children or unauthorized.
  • Beware of third-party applications that share your information, they can post content on non-recommendable sites.

If we do not offer attractive content, our social networks will become a simple advertisement. You have to get the messages transmitted from user to user. Different contents in real estate profiles, but always related In the profiles of real estate agencies we should not limit ourselves to publicize the real estate portfolio, even if the sale is the end. ......

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Like any other marketing action, Social Networks must be measured, using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI. What do we monitor? On the one hand, our own profiles of social networks and actions carried out, numbers of followers, evolution of the same. And on the other discover ......

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