An approach to the inbound MK (INBMK) requires knowing the aspects involved in this activity, which, at least, will be these: a) Know the different types of marketing used in each of the areas mentioned above. (1) b) Understand what some have called the client's trip. c) Know the application and performance ......

According to the report "Evolution of credit to productive activities in Spain by activity sectors", published by AIS Group (specialist consultant in credit risk management), the portfolio of loans to companies engaged in real estate activities fell more than 10,800 million euros between 2016 and 2017. This fall in credit to this segment means ......

The Junta de Andalucía and the Andalusian Consumer Council, with the participation of the Directorate General of Consumer Affairs, presented last January the ANDALUSIAN CODE OF REAL ESTATE QUALITY (CACI). This Andalusian Code arises from the need to protect the lawful interests and safety of consumers and users of real estate services ......

In such a competitive sector, as it is the one that concerns us, it is essential to be aware of some techniques or ideas to apply to the real estate marketing itself. This will help us achieve our goals and be at the height of such competition. But first let's caution that you have to be careful not to confuse the ......