To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills. - ACADEMIC TRAINING An academic education oriented to marketing and economics is fundamental. Regarding marketing, it is important to know how to sell. Even if …

The training of a real estate agent

The training of a real estate agent

To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills

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ACADEMIC EDUCATION

An academic education oriented towards marketing and economics is fundamental.

Regarding marketing , it is important to know how to sell . Even if we do not have the best product on the market, having the fundamental resources to present it to customers is of vital importance. It is also a very important discipline because it is dedicated to the analysis of the behavior of markets and consumers and the analysis of the commercial management of companies with the aim of attracting and retaining customers.

On the other hand , the knowledge in economy allows to be aware of the productive and exchange procedures and the analysis of the consumption of goods and services.

Studies carried out in these two disciplines will allow the agent Have a solid base for your professional purposes. In addition, all this can be combined with a complementary training in related disciplines.

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TECHNOLOGY

Knowing how to deal with the latest technologies , focused on social networks and online sales is another of the basic pillars. It is necessary to know how to develop marketing strategies in the network because of the importance that it has achieved in recent years.

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SOCIAL SKILLS

As we have already analyzed in other occasions, social skills can be improved and learned and are also a fundamental characteristic for dealing with clients . They emphasize the assertiveness, the receptivity and a series of values ​​that the real estate agent must have.

Today, there is a wide range of training aimed at professionals in this sector.

The Community of Madrid has announc...
The Community of Madrid has announced important tax reductions

The Madrid government recently announced a reduction of income tax and other taxes The Government will lower the IRPF of Madrid from 19% to 18.5% and in the case of low incomes the decrease will be more noticeable: the minimum rate will be at 9%, with what will be the lowest in the whole country. As well …...

The investment in the real estate m...
The investment in the real estate market in Spain marks a historical record in 2017

The volume of investment in the real estate market in Spain in 2017 amounted to 45% and has exceeded the figures of acquisitions prior to the crisis in the sector. According to the data provided by the real estate consultant JJL, the investment figure reached 13,990 million euros in our country last year, ......

Soften the buying and selling proce...
Soften the buying and selling process: a Greater function of the intermediary

a) Soften the relationship between the parties. Perhaps it is one of the most important values ​​of our intervention, since if the sale is not completed, all the work will be lost. And sometimes that does not occur due to lack of tact or skill in the commercial relations of the real estate agent. Many times …...

Objections: valuation of the argume...
Objections: valuation of the argument

When the salesperson answers an objection to the prospectus, he does so in certain circumstances, in order to achieve maximum efficiency in the treatment of the same. One of them requires knowing and applying well two propositions of contradictory appearance. The first is: Who gives value to the argument that exposes the commercial is the prospect ......