To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills. - ACADEMIC TRAINING An academic education oriented to marketing and economics is fundamental. Regarding marketing, it is important to know how to sell. Even if …

The training of a real estate agent

The training of a real estate agent

To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills

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ACADEMIC EDUCATION

An academic education oriented towards marketing and economics is fundamental.

Regarding marketing , it is important to know how to sell . Even if we do not have the best product on the market, having the fundamental resources to present it to customers is of vital importance. It is also a very important discipline because it is dedicated to the analysis of the behavior of markets and consumers and the analysis of the commercial management of companies with the aim of attracting and retaining customers.

On the other hand , the knowledge in economy allows to be aware of the productive and exchange procedures and the analysis of the consumption of goods and services.

Studies carried out in these two disciplines will allow the agent Have a solid base for your professional purposes. In addition, all this can be combined with a complementary training in related disciplines.

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TECHNOLOGY

Knowing how to deal with the latest technologies , focused on social networks and online sales is another of the basic pillars. It is necessary to know how to develop marketing strategies in the network because of the importance that it has achieved in recent years.

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SOCIAL SKILLS

As we have already analyzed in other occasions, social skills can be improved and learned and are also a fundamental characteristic for dealing with clients . They emphasize the assertiveness, the receptivity and a series of values ​​that the real estate agent must have.

Today, there is a wide range of training aimed at professionals in this sector.

Real estate news: Demand for tourist accommodation

The rental of tourist homes has increased by 25% in the last two years. According to the IV Barometer of Vacation Rental in Spain of HomeAway 2017, the demand for tourist housing has increased significantly in the last two years (2016-2017). This type of housing has been rented by more than 22 million ......

Social networks for real estate: Measurement of networks

Like any other marketing action, Social Networks must be measured, using reliable indicators, to see if the effort invested is profitable or not, that is, to know the ROI. What do we monitor? On the one hand, our own profiles of social networks and actions carried out, numbers of followers, evolution of the same. And on the other discover ......

Vacation rental, tourist rental.

The platforms that carry out this activity must present the new "model 179", which obliges said companies to declare the information of the homes that have been assigned for contracting....

Real estate transparency and its keys

After what has happened in the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because a great distrust has been created. Agencies and agents can do something about it to transmit security. ......