To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills. - ACADEMIC TRAINING An academic education oriented to marketing and economics is fundamental. Regarding marketing, it is important to know how to sell. Even if …

The training of a real estate agent

The training of a real estate agent

To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills

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ACADEMIC EDUCATION

An academic education oriented towards marketing and economics is fundamental.

Regarding marketing , it is important to know how to sell . Even if we do not have the best product on the market, having the fundamental resources to present it to customers is of vital importance. It is also a very important discipline because it is dedicated to the analysis of the behavior of markets and consumers and the analysis of the commercial management of companies with the aim of attracting and retaining customers.

On the other hand , the knowledge in economy allows to be aware of the productive and exchange procedures and the analysis of the consumption of goods and services.

Studies carried out in these two disciplines will allow the agent Have a solid base for your professional purposes. In addition, all this can be combined with a complementary training in related disciplines.

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TECHNOLOGY

Knowing how to deal with the latest technologies , focused on social networks and online sales is another of the basic pillars. It is necessary to know how to develop marketing strategies in the network because of the importance that it has achieved in recent years.

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SOCIAL SKILLS

As we have already analyzed in other occasions, social skills can be improved and learned and are also a fundamental characteristic for dealing with clients . They emphasize the assertiveness, the receptivity and a series of values ​​that the real estate agent must have.

Today, there is a wide range of training aimed at professionals in this sector.

Inbound Real Estate Marketing

Inbound Marketing What is this? The Inbound MK or Inbound Marketing or even Attraction Mk with which it is often named is a new trend in digital marketing. As we read on the page of its creators, Brian Halligan and Dharmesh Shah, «HubSpot was founded in 2006 as a result of a ......

Definition of Real Estate Inbound Marketing

We have already said that Inbound Marketing emerged to bridge the gap between people's buying desires and attempts by companies to try to sell them. "HubSpot was founded in 2006 as a result of a simple observation: people had changed their way to live, work, buy and consume, but companies ......

Real estate publications, honorary fees, unrealized contract.

The first ray of light, appears in 2013, when the Supreme Court, in the March 8 Sentence (see it here), puts black on white the interpretive axes on which the main characterization of this concept of "mediation" is concerned, whatever it is called according to the practices and uses of each site, what ......

Objections: valuation of the argument

When the salesperson answers an objection to the prospectus, he does so in certain circumstances, in order to achieve maximum efficiency in the treatment of the same. One of them requires knowing and applying well two propositions of contradictory appearance. The first is: Who gives value to the argument that exposes the commercial is the prospect ......