The functions described in the previous postcards (1) about the role of the intermediary in real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them. See the first: The existence of the intermediary makes more ...

The intermediary makes the exchange process more efficient

The intermediary makes the exchange process more efficient

The functions described in the previous postcards (1) about the role of the intermediary in the real estate distribution are not the only ones. There are some other aspects of intermediation work that should be noted as part of the value of the intermediary relies on them.

See the first: The existence of the intermediary makes m The exchange process is more effective.

This thesis points out that with Our intervention produces an obvious management savings for all the participants of this intermediation game. See the following figure:

The intermediary makes the exchange process more efficient

Without intermediaries, in the type of channel called direct, the five interested parties in the example will have to visit each and every one of the properties within their reach -4 in the example- . Therefore the number of visits to the good will be equal to 4 × 5.

On the other hand, in the indirect channels, when the agency speaks with its potential clients -5 in the example- it will not propose four visits with each one of them to his buildings -4 in the example-, and therefore he will not make 20 visits, but he will only realize those that are necessary. That is, only those that suit the demands of potential clients. He will not teach 1-bedroom homes to anyone who comes looking for one of four, for example. Maybe some property of the five remains unvisited because it does not obey the request of any of the five interested or what is the same as there is an interested with which we can not visit any of the available properties. Thus, the number of transactions is lower in indirect channels than in direct ones. The broker thus introduces efficiency in the purchase process.

And, in addition, introduces efficiency. Because, as can be seen in the lower part of the infographic, a single property can receive the visit of more than one interested party (up to five in the example) and also, that more than one property can receive the visit of only one of those .

Thus, in our sector, the filtering tasks of the agency's prospects allow us to improve the efficiency and effectiveness of the relationship, reducing the result of possible contacts to only those with the highest correlation with the success of the operation we estimate. Saving in the process steps (visits) that would be useless if they were raised.

This is one of the most important values ​​that the agency contributes to the sales process.

I say goodbye. Follow with Health!

Miguel Villarroya Martín/February 3, 2016/Madrid. Spain/PrP.005/ventasgrandes.net

Notes:

(1) LAMBIN, J.J. and PEETERS, R. (1977) Strategic Marketing. This graphic has had a happy expression and in similar ways it is distributed in many marketing books, but the authors are these. We have only made it visually more attractive ... and we have applied it to the real estate sector.

(2) See the previous postcards of this series:

  • The criticism of the intermediary.
  • The general justification of the intermediary.
  • Functions of the broker in the Collection.
  • Functions of the broker in the Sale.

(3) The face that we used to create the image of this postcard belongs to the extraordinary German designer GERALD and was on PIXABAY.COM under the CC0 Public Domain label. The house is by the Dutch illustrator RdeVries and is hosted on OpenClipart under the CC0 Public Domain label. We thank all of them for their courtesy in allowing us to use them.

Real estate news, rent market taxation.

The Council of Economists believes that tax benefits can help boost investment in housing for rent. The body specialized in tax advice of the General Council of Economists of Spain (REAF) presented a report on the Declaration of Income and Equity last April. In that document, they analyzed the ......

Real Estate Publications, Real Estate Phrases

The first thing we should know is that in all phases of real estate brokerage, in our relationship with owners and buyers, it must always be professional and close; but avoiding familiarity, marking the limits, will shield us against misunderstanding and misinterpretations in the future. We will meet many times with the same phrases, the ......

The investment in the real estate market in Spain marks a historical record in 2017

The volume of investment in the real estate market in Spain in 2017 amounted to 45% and has exceeded the figures of acquisitions prior to the crisis in the sector. According to the data provided by the real estate consultant JJL, the investment figure reached 13,990 million euros in our country last year, ......

More than 4,000 properties sold by Unicaja to Axactor

Banks continue to reduce their real estate portfolio thanks to foreign investors. Unicaja Banco has informed the CNMV (National Securities Market Commission) of the transfer of 75% of two holding companies of real estate assets to the Norwegian firm Axactor, which translates into a total of more than 4,000 properties. Of …...