After what has happened in the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because a great distrust has been created. Agencies and agents can do something about it to transmit security. ...

Real estate transparency and its keys

Real estate transparency and its keys

After experiencing the crisis and the mistakes made by the real estate sector (evictions, empty flats, speculation, etc ...) society and the client demand, more than ever, transparency in this area because it has created a great distrust.

Both agencies and agents can do something about it to convey security. Among these measures are, above all, always act with sincerity and show the agency . Let's see what they are:

SINCERITY

Real estate transparency is nothing more than "telling the truth" in the process of deal. That is, offer information without hiding part of it or that is confusing. This way the information that is transmitted must be agglomerated (the information that is not understood raises suspicions), reliable (come from a trusted source), comparable (must have parameters that are compared to official criteria) and accessible (who sells and who buys may have direct contact.) No one can be a representative of one of the parties.

Clear and truthful information is the first pillar to create security and confidence.

SHOW THE AGENCY

Power Accessing information about the company is another very important value. Nowadays, a good resource to create closeness to the customer is to show the company's happiness through the internet. It is already essential to have a web page that defines the company well, that describes it and provides us with its location and contact information. If the portal is also supported by social networks of the company itself, updated, where the option of interacting with the client is given, this feeling of closeness will increase.

But also of these two keys, we will analyze others focused more deeply on why the mistrust occurred and the measures that are being taken to be restored:

Some experts have pronounced on this issue in a forceful way. For example, Carlos Ferrer-Bonsoms, director of residential banks and savings banks of the real estate consultant Jones Lang Lasalle, recognizes that, with regard to the licenses and soil requalification , " There were 'struggles' 'between town councils in the development of their soils, seeking to increase the population in an excessive way, a form little in agreement with the normal growth of the same, and sometimes against or to the detriment of nearby municipalities " in order to increase the construction projects given the rise in the price of housing.

Bedrooms: 5 decoration tips

Previously, we talked about Home Staging as a technique for optimizing housing for its presentation. In this article, we will focus on bedroom decoration through some guidelines, but let's start with a key question that is the basis of all of them: what should a bedroom transmit? The answer is very specific: comfort, ......

The training of a real estate agent

To be a good agent of the real estate market, training in different subjects is essential. These subjects range from knowledge of technology and marketing to knowledge of economics and social skills. - ACADEMIC TRAINING An academic education oriented to marketing and economics is fundamental. Regarding marketing, it is important to know how to sell. Even if …...

The Government proposes an increase in the rental contract from 3 to 5 years

The new Government is considering extending the duration of rental contracts from 3 to 5 years and increasing tax deductions for tenants and owners. In recent months, there are many problems arising from rent in large cities due to high prices and the emergence of tourist rentals. ......

Protect your business: 7 Tips to avoid a cyber attack

Currently, all companies depend on technology and both business and personal information may be exposed to cyber attacks. It is very complex to protect computers 100%, but there are some formulas to prevent them with a high percentage of success. Here are some tips: Content1 Protect computers.2 Make backups.3 Browsing ......